London photo models specialise in campaign advertisements for fashion labels and designers rather than catwalk shows. The demand is high for models who capture the essence of the shoot through a selection of poses. Photographers and designers alike prefer to work alongside models whose expertise can produce the perfect shot quickly and efficiently.

The secret to securing opportunities is to practice and prepare for each casting and shoot. Possessing confidence in your body capabilities is essential in creating poses that appear graceful and effortless or sharp and fierce depending on the brief. Awareness of how your figure creates shapes and lines is vital in producing the winning shot. To compliment your slender silhouette ensure your facial expressions are well rehearsed yet natural. Take time to learn the contours of your face and how various movements create different moods. Eyes are extremely significant as emotions and feelings can transfer from the image. A slight movement can drastically change the overall feel of the shoot from love to hate to anger. As a London photo model your body is a precious tool to success.

Practice in front of a close friend, relative or colleague you feel comfortable with and who can provide honest and trustworthy opinions. Taking photographs is a useful way of visually showing how the pose or facial expression translates in an image format. Create a folder of the images keeping both the positive and unsuccessful photographs as a useful reminder. A mirror is also a fantastic method of practising a pose to get immediate personal feedback before reaching out to others.

Prior to the shoot enquire about the concept idea to allow preparation time. Ask as many questions as possible to plan which poses will relate and how each expression will capture the idea perfectly. Remember the designer will have approved initial images before hiring you and will have praised your overall look, style and previous work. For emerging talent ensure your portfolio of images is to a high standard to demand attention of industry insiders with strong connections. Without previous experience your portfolio is vital to securing roles. Here at UK Models we strive to provide a portfolio that will showcase your modelling potential as a tool for finding an agency.

Campaigns are either set in a studio or on location. Both settings can introduce difficulties in capturing the perfect shot as outside shoots can depend on the weather, natural lighting and unusual landscape/props. A studio is a blank canvas with sole focus on the model using artificial lighting. The pressure to produce flawless shots in both scenarios is challenging yet by having a positive attitude and a willingness to embrace the environment you will enjoy the shoot. The more experience you gain the easier situations will naturally become for future roles.

Finding a London based agency which supports your career is essential to succeed as a professional photo model in the capital. With valuable connections and industry advice an established agency will provide opportunities for aspiring and experienced models. Choose an agency that matches your requirements and has a lot of expertise in working with London photo models.

To become a photo model ensure you present yourself with confidence, which will be enhanced by experience, preparation and practice. Remember to be aware of the lines your individual figure creates as well as how important facial expressions are to the overall shoot.